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Lactivism 101
5 Ways to Support Breastfeeding
By Debora Geary
Which leaves moms. There are many ways to support better adoption of the Code in this country and internationally. One way is to become a Code Monitor through Baby Milk Action (www.babymilkaction.org). Moms across the country collect information and report on specific marketing violations they observe. As well, Baby Milk Action has identified particular actions you can take in their international Campaign for Ethical Marketing, including things like writing letters to politicians and formula company officials. You can also choose to boycott companies that are being particularly flagrant in their violations, such as the long running boycott of Nestle.
"I recently heard about the Nestle boycott," says Helen Fowler of Edmonton, Alberta, Canada. "I have been thinking of doing it ... I went to a moms and tots fair a while ago, which was aimed at expecting and new mums. Every formula company was there handing out free samples ... I wasn't sure how widespread the Nestle boycott was, but now that I know more people are into it I will definitely join."
As you can see, the ways to support breastfeeding are pretty creative! The opportunities and the groups that organize them are making great progress in improving the profile and legitimacy of breastfeeding in this country and around the world. If you are a mom who believes that breastfeeding makes your baby happier, healthier and safer, maybe it's time to join in a little lactivism and help create better breastfeeding opportunities for all.
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