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Lactivism 101
5 Ways to Support Breastfeeding
By Debora Geary
Moms are well known for their activism: Mothers Against Drunk Driving, the Million Mom March (in support of gun control), Mothers for Peace. Moms can be strong supporters of causes they believe in, usually causes that keep their kids safer, healthier and happier. Many people argue that breastfeeding does all three. There are lots of moms out there working to support breastfeeding locally, nationally and globally. How can you become a "lactivist"? Here are 5 quick ideas to get you started.
Studies show that women are more likely to breastfeed when they know someone else who breastfeeds. Make your breastfeeding known. Breastfeed in public. Talk about breastfeeding your baby. Share your breastfeeding experiences with expectant moms.
Media portrayal of breastfeeding women is an important influence on how moms and communities may view breastfeeding. Several organizations give you the opportunity to state your views on what you see on TV or in print.
The Texas Department of Health sponsors the National Breastfeeding MediaWatch campaign (http://www.tdh.state.tx.us/lactate/media.htm). This campaign encourages volunteers to send letters of commendation when breastfeeding is portrayed positively and correctly in the media and to send letters of encouragement and correction when the portrayals are negative or inaccurate.
Even easier, ProMom has a "3 minute activist" Web page (http://www.promom.org/3min/index.htm). Here you can send e-mails (conveniently written for you – just enter your name, e-mail address and any additional comments) to various TV shows asking for them to show moms breastfeeding.
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